45 Years of the Super Bowl on DISH

How America’s Biggest Game Became a Cultural Event

Although it officially began 59 years ago, the Super Bowl became the cultural event we know today in the late 1970s/early 1980s. What started as a championship matchup between the AFC and NFC has evolved into a shared American moment: one Sunday each winter when living rooms become stadiums, halftime becomes a concert stage, and commercials spark Monday-morning conversations. 

This year, to celebrate DISH’s 45th anniversary, we’re looking back on the past 45 years of the Super Bowl. From dynasty-defining drives to unforgettable halftime performances, this is the story of how the Super Bowl became America’s biggest game—and how fans can continue watching every iconic moment with DISH.