The popular DISH Boston Guys are back and splitting our sides once again in the latest DISH commercial. This time, the heavy accented trio is pays a final farewell to commercials in a 30-second TV spot called “Memoriam.”
“Memoriam” is the latest in a multi-million dollar ad campaign for the Hopper with Sling integration, which not only allows customers to skip over commercials, but gives them the convenience of watching recorded or live TV on web-connected devices.
Over the last year, DISH has released a handful of well received Boston Guys commercials that promote the Hopper DVR. Previous commercials included loud chatter, quick wit and even some screaming, but “Memoriam” takes a subtle, yet equally entertaining, approach. The spot opens with the chubby Boston guy wearing a black netted funeral veil, solemnly announcing the “death of the commercial.” Rather than shouting the major benefit of the Hopper, he states it gravely and clearly: ”Now that we have the Hopper, we can watch commercial-free TV.”
This Boston Guys commercial, as well as the previous ones, was developed by Barton F. Graf 9000, an ad agency with a reputation for creating show stopping commercials.
What do you think about this new commercial?
The postings on this site do not represent DISH Network’s positions, strategies, or opinions.
-lisa / February 21st, 2013